دانلود کتاب مدیریت استراتژیک و سیاست در تجارت

strategin-management

downalod-pdf

۸۲۷ pages – True PDF

About This Product

DESCRIPTION

A class-tested approach to Strategy for Strategic Management and Business Policy courses

Wheelen and Hunger’s class-tested approach to teaching Strategy is brought into sharper focus

with a new emphasis on globalization, innovation, and sustainability. This text equips students

with the strategic concepts they will need to know as they face the issues that all organizations

must build upon to push their businesses forward.

For the first time in 30 years, the 14th edition has added two new authors to the text. Alan Hoffman,

a major contributor to the 13th edition, is a former textbook author and world-renowned author of

strategy business cases, and Chuck Bamford, who was a student of Tom Wheelen and David Hunger

back in 1980 at the University of Virginia (McIntire School of Commerce), has authored four

other textbooks. They join J. David Hunger and bring a fresh perspective to this extraordinarily

well-researched and practically crafted text.

Features

Focus on Globalization, Innovation, and Sustainability

  • NEW! Globalization, Innovation, and Sustainability:This edition emphasizes a three-legged approach consisting of globalization, innovation, and sustainability. These three strategic issues comprise the cornerstone that all organizations must build upon to push their businesses forward.
  • NEW! Vignettes on Sustainability(which is widely defined as Business Sustainability), Globalization (which the authors view as an expectation of business), and Innovation (which is the single most important element in achieving competitive advantage) appear in every chapter of the text.
  • NEW! Every example, chapter opening, and story has been updated.This includes chapter opening vignettes examining companies such as: Five Guys, RIM (BlackBerry), HP’s Board of Directors, Tata Motors, Costco, and Pfizer among many others.
  • Sustainability Theme: The environmental sustainability theme is woven throughout the text and can be found in features such as:
    • Eco Bits: Chapter-ending tidbits of ecological information, such as the number of plastics bags added to landfills each year.
    • Each chapter contains a boxed insert dealing with an issue in environmental sustainability.
    • Special sections on sustainability
    • A Section on the natural environment
    • Offshoringcan be found in the discussion on outsourcing
  • Strategy Implementation:Two chapters deal with issues in strategy implementation, such as organizational and job design, plus strategy-manager fit, action planning, corporate culture, and international strategic alliances. (Chapters 9 and 10)
  • Corporate Governance:This feature examines in terms of the roles, responsibilities, and interactions, of the top management and board of directors and includes the impact of the Sarbanes-Oxley Act. (Chapter 2)
  • Social Responsibility and Managerial Ethics:Examine in detail the terms of how social responsibility and managerial ethics affect strategic decision making. This feature also includes the process of stakeholder analysis and the concept of social capital. (Chapter 3)
  • Core and distinctive competenciesare examined within the framework of the resource-based view of the firm. (Chapter 5)
  • Environmental Scanning:Equal emphasis is placed on environmental scanning of the societal environment as well as on the task environment. Topics include forecasting and Miles and Snow’s typology in addition to competitive intelligence techniques and Porter’s industry analysis.
  • NEW! Resource-based analysis(Chapter  ۵) has been added to the toolbox of students’ understanding of competitive advantage.
  • NEW!Extensive additions have been made to the text on strategy research.
  • NEW!Current consulting practices have been added to the topics of strategy formulation and strategy implementation.
  • Organizational analysisincludes material on business models, supply chain management, and corporate reputation.
  • Internal and external strategic factors are emphasized through the use of specially designedEFAS, IFAS, and SFAS tables.
  • Functional strategiesare examined in light of outsourcing.
  • A separate chapter onevaluation and control explains the importance of measurement and incentives to organizational performance.

همچنین ببینید :

Lynda Business 1 Lynda Social Networks
Lynda Business 2 Google Tools Lynda
Lynda Business 3 Facebook
Lynda Business 4 Jack Welth
سجاد نبی زاده

سجاد نبی زاده

سجاد نبی زاده مدیر سایت فروشگاه عتیقه است. سابقه 20 سال فعالیت نرم افزاری دارد. در زمینه آموزش نرم افزارهای گرافیکی و طراحی وب فعال است. روزها می نویسد و شب ها می خواند. آرشیو جامع نرم افزار و آموزش و بازی های کامپیوتری دارد. آماده همکاری با همه دوستان خوب است. با او در ارتباط باشید تماس -- کانال تلگرام

More Posts

Follow Me:
TwitterFacebookLinkedInPinterestGoogle PlusDiggYouTube

دیدگاهی بنویسید

این سایت از اکیسمت برای کاهش هرزنامه استفاده می کند. بیاموزید که چگونه اطلاعات دیدگاه های شما پردازش می‌شوند.

مطالب مشابه